The Importance of a Great Website for Your Business

Glasgow - Home of Adbeyo Website Design

These days, a strong online presence is imperative for businesses of all sizes. Your website serves as the virtual storefront of your enterprise, often forming the first impression that potential customers have of your brand. In this blog, we will explore the significance of a great website for your business and introduce you to Adbeyo Webdesign, a Glasgow-based company offering Pay-As-You-Go websites that can revolutionize your online presence starting from as little as £25 per month.

Glasgow - Home of Adbeyo Website Design
Adbeyo Website – Glasgow based, serving the world

The Importance of a Great Website

1. Establishing Credibility:

Your website is a powerful tool for establishing credibility and trust with your target audience. A well-designed, professional website suggests that your business is reliable, capable, and serious about its offerings. Conversely, a poorly designed or outdated website can drive potential customers away, as they may perceive it as a reflection of the quality of your products or services.

2. Attracting and Retaining Customers:

A great website serves as a marketing and sales tool that can help you attract and retain customers. It’s the first place people look when researching a product or service. Effective websites are designed to engage visitors, providing them with the information they seek and guiding them toward taking desired actions, such as making a purchase or contacting your business.

3. Showcasing Your Products and Services:

Your website is a showcase for your products and services. It allows you to present your offerings in the best possible light, using high-quality images, detailed descriptions, and compelling content. This is your opportunity to highlight what makes your business unique and valuable to potential customers.

4. Expanding Your Reach:

A great website has the potential to reach a global audience. In today’s interconnected world, businesses are not limited by geographic boundaries. A well-optimized website can draw in customers from across the globe, significantly expanding your reach and customer base.

5. 24/7 Availability:

Unlike a physical storefront, your website is always open for business. It’s available to customers 24/7, allowing them to access information, make purchases, or reach out to you at their convenience. This level of accessibility can be a significant advantage in a competitive market.

Adbeyo Webdesign’s Pay-As-You-Go Websites

Adbeyo Web Design
Affordable and Quality Webdesign

1. Affordable and Flexible:

Adbeyo Webdesign understands that not all businesses have the financial capacity for a substantial upfront investment in web design. That’s why they offer Pay-As-You-Go websites, providing an affordable and flexible solution. With prices starting as low as £25 per month, businesses of all sizes can have a professional online presence without breaking the bank.

2. No Risk of Unsatisfactory Outcomes:

Choosing a Pay-As-You-Go model allows you to evaluate the service continually. Adbeyo’s clients can ensure their websites meet their expectations and ambitions without the stress of a large upfront cost. This approach minimizes the risk of being unsatisfied with your website presence.

3. Always Up to Date and Fresh:

With Adbeyo’s Pay-As-You-Go websites, your online presence is continuously updated and refreshed to keep it relevant. Regular updates, content enhancements, and design improvements ensure that your website always looks fresh and engaging to visitors.

4. Adapt to Your Business Changes:

Adbeyo understands that businesses evolve and change over time. Your website must reflect these transformations. With their Pay-As-You-Go model, your online presence can adapt to your changing business needs without incurring extra costs.

5. Affordable for All Businesses:

This approach is a more affordable solution for small and medium-sized businesses, offering a budget-friendly alternative to the traditional lump-sum web design payment. It’s a better solution for businesses of all sizes.

In conclusion, the importance of a great website for your business cannot be overstated. It’s a powerful tool for credibility, customer attraction, product showcasing, and global reach. Adbeyo Webdesign’s Pay-As-You-Go websites provide a cost-effective, flexible, and continually updated solution to help your business thrive in the digital world. Starting from as little as £25 per month, Adbeyo’s services are accessible to businesses everywhere, revolutionizing their online presence without the financial burden of upfront costs. Don’t miss out on the opportunity to enhance your online presence; consider Adbeyo’s Pay-As-You-Go websites for your business today.

Building a Site Using SquareSpace

Building websites with squarespace

SquareSpace is a company which allows you to use their software to build a website simply using drag and drop functionality. It’s simple to build great looking websites with SquareSpace as well as adding e-commerce functionality to your site . It’s one of the more popular CMS (Content Management Systems) available and many major companies and designers are now using SquareSpace to build and maintain websites.

ADBEYO Web Design Services can set up your SquareSpace account for you, build your site, and when we’re finished, give you a lesson on how to update and make changes to your site.

SquareSpace sites are hosted on the SquareSpace servers and you’ll need to pay SquareSpace a monthly fee to keep hosting your website.

So what are some of the advantages of ADBEYO Web Design Services building my website with SquareSpace?

  • You’ll have a great looking website that you can update and edit easily on your own.
  • SquareSpace has a great range of e-commerce options and other online business applications which are really easy to install and update.
  • SquareSpace offer technical support as part of their subscription service.
  • It’s really easy to make significant changes to your website if you feel you want to freshen things up a bit.

What are some of the disadvantages

  • Cost. SquareSpace charge monthly to allow you to build your site and have it hosted online. This would be an additional cost on top of any work an external design agency (like Adbeyo Web Design Services) would be charge.
  • No business emails included in their price. You need to pay extra to get a business email associated with your website name.

Why Don’t I Just Build the Site Myself Using SquareSpace?

Great question. If you’ve got the time and a desire to learn, we say go for it. It’s not difficult to build a website with SquareSpace and if you have the time and interest, you can build a great website in a week or so.

For more information, here’s a link to SquareSpace’s homepage and also their prices.

Building a Site Using Bootstrap and HTML5

When we build a site using Bootstrap and HTML5 , it basically means we are coding the site and not using any pre-designed templates or not using a web-site builder like SquareSpace or Wix.

It means we have more control of the website as we create the code and build the site effectively from scratch. There are no components downloaded which we aren’t familiar with.

It also means we will host the website on the ADBEYO shared server space. This means your website is located on a computer owned by a hosting company, but registered under ADBEYO’s account. This reduces any hosting costs that you would otherwise be likely to pay.

So what are some of the advantages of ADBEYO building my website with Bootstrap and HTML5?

  • It works out cheapest for you. You pay the cost for the design and build of the site only, and don’t have to pay any monthly costs as you would if you were using a website builder like SquareSpace or Wix.
  • A website name and address is included in the price. You will need to renew this every year however, for the first year, the domain name is included in the price.
  • You’ll get as many business emails as you like – this is included in the price.
  • Certain web-site technologies work best if you’re not using templates or a website builder.

So what are some of the disadvantages…

  • It’s difficult to update the website if you do not have web-design scripting knowledge* (see below).
  • Adding e-commerce functionality like shopping carts or booking forms require 3rd party applications, some of which have an additional cost.

Updating your Website Built using Bootstrap and HTML5

So yes, it’s more difficult to update and manage a site built in Bootstrap and HTML5 if you’re not familiar with scripting. However, ADBEYO sites come with the option of built in blogs and social media feeds and links. That means, even if you don’t want to go near the guts of your website, you can still make it seem current by updating a blog on your site, or making some social media posts which can link into your website. No techy experience needed for that.

For more information about Bootstrap here’s a link to their site and here’s a quick link to building sites using Bootstrap.